Over a decade inside some of the world's most complex organisations. The work has scale. The approach is personal.
I'm a Senior Creative Director and Brand Strategist with over twelve years of experience shaping how global organisations communicate, what they stand for, and how they show up across every channel.
I've led creative functions at UBS, Accenture, the U.S. Department of Energy, and the CFPB — building teams, defining standards, and delivering work that moves the needle. My approach sits at the intersection of strategic thinking and creative execution: I don't just have the ideas, I make them happen.
Now working independently, I partner with ambitious organisations — from global institutions to growing brands — that need senior creative leadership without the overhead of a permanent hire.
Brand strategy, creative direction, and campaign development for sports, fintech, and consumer brands. End-to-end creative from strategic framing through to execution.
Owned creative strategy across all platforms. Brand guardian and creative partner to CEO and VP of Marketing. Led brand evolution initiatives across campaigns, product launches, ABM, and events.
Set creative vision and strategy for campaigns and products. Built and led the first global UBS Asset Management creative team across EMEA, APAC, and North America. Defined design principles and roadmaps across web, intranet, LinkedIn, and paid media.
Strategic thinking and creative problem-solving across multiple business areas. Redefined brand guidelines, messaging, and positioning. Led planning and development of high-quality digital content.
Led a team of designers delivering critically acclaimed digital products. Directed design workshops, product reviews, and UX sessions. Oversaw production of 30 campaign videos and motion graphics.
Founding member of the Energy Department's first Office of Digital Strategy. Directed all video production managing a $300,000 production budget. Led UX and interaction design across primary digital channels.
Positioning, messaging, visual identity. Building the frameworks that give organisations a consistent, compelling voice.
Concept to completion. Leading teams and agency partners to deliver work that's on-strategy and actually good.
Integrated campaigns across digital, social, print, and events. One strong concept, executed with depth.
UI direction, landing page design, content systems. Digital experiences that reflect brand standards and drive results.
Brand films, motion graphics, social video. Full production from concept through to final delivery.
Art direction for portrait, editorial, and corporate photography. Briefing, on-set direction, and post supervision.
Magazine advertising, reports, event materials. Print craft applied with the same strategic rigour as digital.
Building and scaling creative functions. Processes, standards, and team structures that let organisations move faster.
Twelve years inside the world's most complex organisations. The most interesting creative work is made by people who understand the world they're working in.
— Hantz Leger, Brand & Creative Director
Available for senior creative leadership, brand strategy, campaign development, and creative direction engagements. Get in touch to discuss your project.
Get in touch hantzleger@gmail.com