Tillo is a global gift card and open banking platform serving enterprise clients including Uber, Starbucks, and Adidas. As Senior Creative Manager (Maternity Cover), I was brought in to own creative strategy and execution across every channel — at a period of significant commercial growth.
The brief was broad: bring consistency and elevation to a brand that had scaled quickly but unevenly. From the new website to conference booth design, from social media to internal culture film — the work covered the full breadth of a brand in motion.
Tillo's brand had momentum but lacked a unified system. My role was to act as both brand guardian and creative director — partnering closely with the CEO and VP of Marketing to define what the brand should look, feel, and sound like at every touchpoint, then delivering it.
Owned creative strategy across all platforms from concept through execution, ensuring alignment with brand identity, marketing objectives, and business priorities.
Led creative direction for the new Tillo website launch — concept development, design direction, and brand alignment across all pages and product sections.
Creative direction, storyboarding, animation, and filmmaking for The Tillo Difference and Life at Tillo brand films. Full end-to-end production.
Maintained consistency across all assets. Partnered with product, commercial, and marketing teams. Managed and mentored a mid-weight creative.
The Tillo Difference — highlights Tillo's value proposition and what sets them apart in the market. Tillo Tech — the yearly tech festival where Tillo's engineers educate the whole business about challenges, opportunities, and the future of Tillo's technology.
Brand Film · Internal
Tillo new website launch — concept, creative direction, and design system. The homepage positions Tillo as the enterprise platform of choice for global brands.
Web DesignLinkedIn social media system — design standards for organic and paid content. Consistent visual language across photography, data, and thought leadership posts.
Social Media
From Gifting to Gaining — a digital research report on the rise of the self-use gift card economy. Creative direction, concept, and design from cover to close.
Digital ReportPay360 at ExCel London — event booth design and creative direction. Seamless integration of brand, product messaging, and physical space.
Event Design
Life at Tillo and The Tillo Difference — brand films combining live action, motion graphics, and animation. Full creative direction from concept and storyboard through to post-production.
Film & MotionC-suite portrait photography — concept development and art direction for executive headshots used across web, press, and internal channels.
Photography
