Six years as Director and Head of Multimedia & Creative at UBS Asset Management — responsible for setting the creative vision, strategy, and direction for campaigns and products across EMEA, APAC, and North America.
I built and led the first global UBS AM creative team from the ground up, defining design principles, roadmaps, and a unified multimedia strategy that elevated brand storytelling across every channel — from digital platforms and LinkedIn to print, film, and motion graphics.
The work spanned UI design and web, LinkedIn brand standards, flagship investment reports, print advertising, internal motion graphics, conference films, and documentary filmmaking. A team, a system, and a body of work built over six years.
Set creative vision and strategy for campaigns and products. Partnered with executives, product, and marketing teams to align creative work with organisational goals.
Built and led the first global UBS AM creative team across EMEA, APAC, and North America. Line-managed and coached a global team of multimedia designers.
Defined design principles and roadmaps ensuring consistent, high-quality creative outcomes across web, intranet, LinkedIn, and paid media.
Directed video production, motion graphics, and animation. Full production from concept and storyboard through to post-production and delivery.
As a filmmaker and producer at UBS, I led the full production of documentary and corporate films — from initial concept and pre-production through to shoot direction and post-production delivery. The Philanthropy in Action documentary captured the impact of UBS client giving through the Optimus Foundation. The client story film highlighted the depth of relationship between UBS Global Wealth Management and a long-standing client.
Film · Production
Website pages and templates — UI design and art direction for the UBS AM digital presence. Designing individual pages and creating scalable templates to ensure consistent, well-organised content across the platform.
Digital · UI Design
LinkedIn brand update — establishing specific design standards for UBS AM to create awareness through organic and paid posts. A unified visual language across photography, data, and thought leadership content.
Digital · Branding
Year Ahead 2023 — creative direction for the UBS Chief Investment Office flagship annual report. Photography, editorial layout, and design for a global client audience.
Print · Digital
Year Ahead digital landing page — UI design and art direction for the accompanying online experience, translating the print report into an interactive digital format.
UI Design · Digital
Value proposition — industry magazine advertising campaign for UBS AM. Double-exposure portraiture combined with proposition copy — "Sustainable outcomes, without compromise."
Print · Campaign
Internal motion graphics — creative direction, animation, and production for data-driven motion content. From storyboard through final delivery.
Motion Graphics · Animation
European Conference opener — creative direction, storyboarding, and production for a conference film gathering senior investment experts to address market opportunities and trends.
Film · Motion